Top 13 Reasons Why We Need a Google-Friendly Website in 2023

Studies have shown the global dominance of Google as a leading content search engine as its statistics dwarf other search engines. If you look at the Google search statistics listed below, you can feel the importance of search engine optimization for your business website for 2023. Let’s explore some of the best 2022 Google search engine statistics you need to know.

2022 Statistics about Google

1. Google controls over 92% of the market for search engines worldwide in 2022. Bing, Yahoo, and Baidu, its top three rivals, account for 5% of the entire search engine market. Google has an equally astounding level of domination in the US, where 87% of users favor Google.

2. The top 3 organic searches (SEO) results receive 68.7% of all clicks on the Google Search page. A website listed number 1 on Google, receives 39% traffic and 18% for the second position. The search result with the highest overall CTR, a snippet, has a click-through rate (CTR) of 42.9%. This information is based on the average click-through rate (CTR) for every element within Google’s “All” Search category that can be found only on a Google Search page.

3. In 2022, the top 10 most expensive search keywords on Google in the US are related to “accident lawyer”. A law firm can spend $100 on a click for their Google paid ads. Legal keywords dominate the year 2022 in Paid ads. According to an analysis of the top 5,000 most expensive keywords on Google search in January 2022, the Legal industry was the most expensive with the biggest number of phrases, accounting for a staggering 19.4% of all search terms examined. With 8.7%, education had the second-highest keyword density. Insurance comes in at 6.1%, followed by programs for addiction and rehab at 4.9%, and loans at 1.1%. A variety of categories, including commercial services, specialized consumer services, and others were represented by the remaining 60% of the terms.

4. Google has a 45% greater click-through rate for URLs that contain keywords. A term in the headline will persuade viewers to click on a page, according to recent research examining more than 5 million search queries and around 875,000 pages on Google.

5. Google processes between 16% – 20% of new searches per year, these queries contain new, unique keywords that have never been used before. On average, a user will perform 3 to 4 such searches per day.

6. According to Google, 27% of people worldwide use Google voice search on mobile devices. For voice search, Google supports 119 different languages and also allows users to utilize voice dictation to use emojis in regions like the United States.

7. Having over 60 billion web pages in its database, Google has by far the largest collection of indexed web pages on the internet. But when compared to the entire Google Search index, which includes trillions of web pages, millions of books from significant libraries, and information from the public domain, its size exceeds one hundred million gigabytes.

8. Google handles more than 40,000 searches per second. To further break it down, this translates to more than 3.5 billion each day, and over 1.2 trillion annually. In contrast, when Google first debuted in 1998, it was handling more than 10,000 searches daily.

9. In November alone, Google racked up a total of 85.1 billion visits with over 4 billion people all over the world relying on Google’s services to provide results for their daily search, it is no surprise that it ranks 1^st on the list of most visited websites while hosting the largest number of users on the Internet.52%, the largest age group of visitors are 25 – 34 year-olds (Desktop). The United States is the top country sending26.90% of traffic compared to Brazil 4.45% and India at 4.39%. Facebook is the 2^nd most visited website with 17.8B visits.

10. In the 2^nd quarter of 2022, Google generated a staggering over $69 billion, in the same quarter last year it was $62 billion. In 2021, Google’s revenue amounted to $257.6 billion, compared to the projected yearly income of $182.53 billion in 2020, an increase of almost 41%. Nearly 81% of Google’s overall profits in 2021 came from advertisements, about $150 million. The remaining sources of revenue for the company are hardware sales, cloud services, and apps.

11. Out of the66 billion people who have email accounts, 1.8 billion prefer utilizing Gmail, which has an estimated 1.3 billion active users in 2022. If you count all Google Workspace (like email, document sharing, and cloud collaboration) users, the number rises to 2 billion.

12. More than 1 billion searches have been carried out using Google Lens since it was launched in 2017. With search features going beyond just images; in addition to translating text (it supports more than 100 languages).

13. With over 18.741 million downloads from iOS and Google Play Store users in July 2022, YouTube was the most downloaded Google app. Google Maps, which came in second, had 13.35 million downloads from consumers worldwide. Google Pay, a mobile payment service, came in third during the period under consideration with over 12.5 million downloads globally.

 

Why Google?

We now have a clearer understanding of how this tech powerhouse functions and expands as a business, thanks to these Google search statistics. Few websites can claim to have the popularity that Google does and it would be impossible to cover all of the Google statistics and facts, as we’ve hardly even scraped the surface. If you want to learn even more, just Google it. You should now understand why you should make your website SEO friendly, particularly for Google.

What is Google?

Google is by far the most well-known and well-recognized search engine out there. Despite the various competitions it has and continues to face as the years roll by as a result of the continuous development of the internet and technology, Google continues to hold the title of the most preferred search engine. Statistics prove this to be true; therefore this is not just hype.

Developed back in 1998 by Sergey Brin and Larry Page, Google was mainly created to make it easier for users to use the internet by providing relevant information to users when they input their requests/queries in the search engine. With more than 4 billion people using the internet, Google is overwhelmed as it processes billions of user requests every day while also offering several other digital services. In addition to providing useful information in the form of definitions, translations, conversions, and a wide range of other alternatives, Google assists users in finding and connecting to websites.

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